The Ultimate Guide to Smart Shopping is an interesting read simply because it not only presents the oft written rules of shopper marketing, but it also looks at the very same principles from the lens of a shopper. So if you are a shopper who want to shop a little smarter, or a shop owner who wants to sell a little smarter, this book is a handy companion.
- Ambi Parameswaran; Brand Strategist, Founder of Brand-Building.com, and the author of ‘Nawabs Nudes Noodles - India Through 50 Years of Advertising’
Great & knowledagable read of Indian retail!
Guide to smart shopping is a definite read to all who are interested in consumer behaviour in Indian market.
Author V.Rajesh compares shopping habits of GEN X & Millennials in the book. How men & women have different shopping habits in the retail scenario.
- Aron99 on Amazon.in
Loved the book
This book focuses on the shopper and what the shopper needs to know to make better decisions. He has also dwelled on the ten key themes for better shopper knowledge. He hypothesises that women are better shoppers than men and that men need to learn a few new tricks on shopping.
The author has compared the older and newer generations on their approach to shopping and also men and women. He has also discussed how adding or deleting a line changes the perspective of the shoppers and they queue up for the sales. And many more such issues.
Overall, it is an interesting book which actually made me realise and notice a lot of things especially the logic that the author has given regarding the use of red colour. I actually noticed that most of the major food joints around us are actually using the colours red and yellow.
I enjoyed reading the book and was also introspecting whether what holds true for me and what does not.
- Arti on Amazon.in
Five Stars
It’s a book which you can connect to so easily. Amazing book. Must read .
- Mardia on Amazon.in
- Ambi Parameswaran; Brand Strategist, Founder of Brand-Building.com, and the author of ‘Nawabs Nudes Noodles - India Through 50 Years of Advertising’
Great & knowledagable read of Indian retail!
Guide to smart shopping is a definite read to all who are interested in consumer behaviour in Indian market.
Author V.Rajesh compares shopping habits of GEN X & Millennials in the book. How men & women have different shopping habits in the retail scenario.
- Aron99 on Amazon.in
Loved the book
This book focuses on the shopper and what the shopper needs to know to make better decisions. He has also dwelled on the ten key themes for better shopper knowledge. He hypothesises that women are better shoppers than men and that men need to learn a few new tricks on shopping.
The author has compared the older and newer generations on their approach to shopping and also men and women. He has also discussed how adding or deleting a line changes the perspective of the shoppers and they queue up for the sales. And many more such issues.
Overall, it is an interesting book which actually made me realise and notice a lot of things especially the logic that the author has given regarding the use of red colour. I actually noticed that most of the major food joints around us are actually using the colours red and yellow.
I enjoyed reading the book and was also introspecting whether what holds true for me and what does not.
- Arti on Amazon.in
Five Stars
It’s a book which you can connect to so easily. Amazing book. Must read .
- Mardia on Amazon.in