- Foreword by Mr. Shiv Shivakumar, Chairman, PepsiCo India
- Introduction
- Do Women Really Shop More than Men?
- Swallow a Chemical Given by Someone You Know!
- I Got the Best Price or Did I?
- The Lady in Red
- FREE is God!
- Pester Power
- I Want It Now!
- Do Shoppers Know How to Get Good Service?
- Becoming a Smart Shopper
- Appendix I: Key Takeaway from Each Chapter
- Appendix II: Smart Shopping Habits